Jack McLaughlin marketing blog
Friday, January 6, 2017
Hour of Code
In the Hour of Code I Coded a game called Flappy Bird. I made it to the end at level 10 and I spent about 35 minutes working on it
Friday, December 23, 2016
Wednesday, December 14, 2016
Wednesday, November 30, 2016
Chapter 29 Study Guide
Terms
Problem Definition
When a business identify`s a problem
Primary data
Data obtained for the first time
Secondary Data
Already collected data used for a different topic
Survey Method
Technique where research is gathered from people
Sample
A portion of the target population that is assumed to represent the entire population
Observation method
A technique where the actions of people are watched and recorded by cameras or observers
Point of Sale Research
a powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior
Experimental method
A research technique in which a researcher observes the results of a changing or one more marketing variables while keeping certain other variables constant under controlled conditions
Data Analysis
Is the process of compiling analogizing and interpreting the results of primary and secondary data collection
Validity
is when the questions asked to measure what was intended to be measured
Reliability
exists when a research technique produces nearly identical results in repeated trials
Open-Ended Questions
ask respondents to construct their own response to a question
Forced-Choice Questions
asks respondents to choose answers from possibilities given on a questionnaire, usually yes or no.
Research Process Steps
1. Identify and Developer topic
2. Do a preliminary search for information
3. Locate Materials
4. Evaluate your sources
5. Make Notes
6. Write your paper
7. Cite your sources properly
8. Proofread
Pros and Cons of Primary and Secondary Data
Pros:
Cons:
Problem Definition
When a business identify`s a problem
Primary data
Data obtained for the first time
Secondary Data
Already collected data used for a different topic
Survey Method
Technique where research is gathered from people
Sample
A portion of the target population that is assumed to represent the entire population
Observation method
A technique where the actions of people are watched and recorded by cameras or observers
Point of Sale Research
a powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior
Experimental method
A research technique in which a researcher observes the results of a changing or one more marketing variables while keeping certain other variables constant under controlled conditions
Data Analysis
Is the process of compiling analogizing and interpreting the results of primary and secondary data collection
Validity
is when the questions asked to measure what was intended to be measured
Reliability
exists when a research technique produces nearly identical results in repeated trials
Open-Ended Questions
ask respondents to construct their own response to a question
Forced-Choice Questions
asks respondents to choose answers from possibilities given on a questionnaire, usually yes or no.
Research Process Steps
1. Identify and Developer topic
2. Do a preliminary search for information
3. Locate Materials
4. Evaluate your sources
5. Make Notes
6. Write your paper
7. Cite your sources properly
8. Proofread
Pros and Cons of Primary and Secondary Data
Pros:
Cons:
Monday, November 28, 2016
Tuesday, November 22, 2016
Thanksgiving marketing event
During Black Friday many companies are having special marketing events. On the 25th of November Dunkin Donuts is having a deal that gives a free Donut and coffee with any sandwich. This deal allows them to end up making more money and gets rid of old stock they no longer want.
Tuesday, November 1, 2016
Marketing Is Real
In order to accomplish specific goals there are three big marketing things to help sell the product
1. Know about the audience you are selling to and what they want.
2. Tell what your product will do and how it will solve a problem.
3. Use feedback on how people feel about the product for marketing use.
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